Total protection ayurvedic formula. No sodium lauryl sulfate. No foaming agent. Extra gentle. Super tooth whitener. Effective gum care. Helps deter plaque & tartar. Recommended for sensitive teeth. No sodium lauryl sulfate or parabens. Fluoride-free. Cruelty-free. No saccharin or refined sweeteners. Gluten-free. With 23 special herbal extracts for optimum care of teeth & gums. With 23 herbal extracts including the toothbrush trees: Neem & Peelu. Whitening. Gum care. Plaque & tartar. Sensitivity. Fluoride-free. SLS-free. Vegan. No animal ingredients. Pure. Authentic. Effective. Auromere's Ayurvedic formula is compatible with homeopathic remedies. It also combines the natural tooth-whitening fibre Peelu with the astringent and potently invigorating properties of Neem and 21 other barks, roots, plants and flowers that have been esteemed for centuries by Ayurvedic specialists for their separate and combined efficacy in maintaining superior dental hygiene. Auromere: the ayurveda people. Ayurveda (ayur = life and veda = knowledge) is the ancient holistic science of India which aims at a total harmony of mind, life, body and spirit in balance with nature's rhythms. Daily use of Auromere toothpaste and mouthwash, combined with flossing and tongue scraping, provides a total ayurvedic dental hygiene program that gently and naturally cleans and polishes teeth to their whitest, invigorates and soothes sensitive gums, deters formation of plaque and tartar, and purifies the mouth and breath. Great cardamom-fennel taste. www.auromere.com. Printed on recycled paper. Authentic ayurvedic product of India.